Content types

There are eight main types of interactive content you can create, plus two advanced tools for dynamic content management. Every type has specific features to suit your purpose. You can mix and match different blocks, collect leads, customize the design, and embed your content anywhere.

Not sure which type to pick?

• Questions with correct answers → Quiz
• Questions without correct answers (opinions, feedback) → Poll / Survey
• Match people to outcomes based on preferences → Personality quiz
• Predict future event results → Predictor
• Fun, game-based engagement → Minigame
• Swipeable visual storytelling → Story
• Collect structured data (registration, contact) → Form
• Rank participants across quizzes/predictors → Leaderboard

1. Quiz

Challenge your audience with right/wrong questions. Quizzes support 10 different question types including single-select, multi-select, type the answer, order it, tap and find, spot the difference, flashcard, typerush, guess it, and question bank.

Create from: scratch, template, AI, URL, or file upload.

Ideas: Knowledge tests, trivia challenges, educational assessments, product recommendation quizzes, onboarding tests.

2. Poll / Survey

Get your audience's opinions and feedback. Polls and surveys support 12 question types including single-select, multi-select, reaction poll, upvote, order it, swiper, Likert/matrix, promoter score, rate it, tier list, this or that, and question bank.

Create from: scratch, template, AI, URL, or file upload.

Ideas: Customer satisfaction surveys, NPS scoring, product feedback, audience voting, employee engagement surveys, tier rankings.

3. Minigame

Engage your audience with fun games. Five game types are available: Slot Machine, Wheel of Fortune, Sudoku, Crossword, and Minesweeper.

Create from: scratch or template.

Ideas: Spin the wheel for coupons or prizes, daily crossword challenges, slot machine point collection, sudoku puzzles, minesweeper competitions with leaderboards.

4. Personality quiz

Engage and get to know your audience. Each answer is scored against multiple personality outcomes. The result with the highest total wins. You can also use attributes for secondary scoring dimensions.

Create from: scratch, template, or AI.

Ideas: "Which city should I live in?", product finders ("Which smartphone is right for me?"), career assessments, team role identifiers, style quizzes.

5. Predictor

Let your audience predict the final result or winner. Two question types: Guess the Score (predict a numerical outcome) and Pick the Winner (choose the winning side). Connect to a leaderboard for competitions.

Create from: scratch, template, or file upload.

Ideas: Sports match predictions, election forecasts, award show predictions, fantasy leagues, prediction competitions.

6. Leaderboard

Rank your audience based on their performance in quizzes and predictors. Connect one or more Riddles and display a live leaderboard with podium view.

Create from: scratch only.

Ideas: Weekly quiz leaderboards, season-long prediction rankings, team competitions, gamified learning progress.

7. Story

Create interactive stories, listicles, and journeys. Combine text, images, videos, and social media posts to bring your content to life. Stories use a swipeable page-by-page format.

Create from: scratch or template.

Ideas: "Top 10 food spots in NYC", behind-the-scenes features, product showcases, interactive tutorials, news recaps, "then vs. now" comparisons.

8. Form

Collect emails, names, and other information from your audience. Forms support 18 different field types including text inputs, dropdowns, radio buttons, ratings, date/time pickers, and CAPTCHA.

Create from: scratch or template.

Ideas: Contact forms, event registrations, prize draw entries, newsletter signups, feedback forms, booking requests.

Advanced content tools

Embed Placeholder

Rotate between multiple Riddles on a single embed. Use conditions and schedules to automatically swap content - perfect for daily quizzes, A/B testing, or seasonal campaigns. Learn more about Embed Placeholders.

Question Bank

Build a pool of questions that can be dynamically pulled into your Quizzes or Polls. Each time someone takes your Riddle, they get a randomized selection from the bank - keeping content fresh and enabling large-scale question management. Learn more about Question Banks.

Creation methods overview