Earn money.
Use your own display ads and sponsored content on your content to increase ad demand & inventory.
Trusted by thousands of brands
The rundown: Riddle in 4 steps
Riddle makes it easy to create interactive content like personality quizzes, quizzes, polls & surveys, score predictors, leaderboards , and more.
Embed Riddles on your website or app, or run them on your Riddle landing page.
Make content in seconds with our AI engine and work collaboratively with your team members.
Add forms to your Riddles and collect email addresses. Combine form data with Riddle responses and results to create meaningful first-party data.
Built from the ground up with privacy in mind.
No cookies or trackers. 100% GDPR/CCPA compliant.
No limits. No additional costs.
No need to worry over your Riddle views, interactions, or data collection.*
Extensive customization.
Match your brand’s style. Reuse your style with Palettes and Presets.
Accessible data through robust APIs.
Create content, embed content, and retrieve stats through APIs.
Create your first Riddle.
It's free.
Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.
Riddle quiz maker is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.
Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.
Massively improve your SEO through higher time on site.
Increase time-on-site, a critical ranking factor for Google, by more than 2 minutes by adding a Riddle to a page.
Increase revenue by running your own ads.
Expand your video & display ad portfolio with Riddle's comprehensive ad server integration capabilities.
Improve opt-in rates for forms embedded in Riddles.
30-50% of those who interact with Riddles fill out native lead forms.
Design to match your specs.
Build exactly what you need in terms of styling or features. Dive deeper with full CSS support (Business & Enterprise plan only).
Perfect to increase time on site, reader interaction, and share rates.
For engagement
Keep users engaged and extend their stay on your site.
Increase user engagement and time-on-site by up to 57% with Riddle. Boost SEO and unlock new opportunities for content monetization.
Incentivize participation with competitions and raffles.
Ignite your audience's competitive spirit with quizzes and score predictors that connect to leaderboards. Host exclusive contests to engage your users.
Monetize your content with display ads and sponsored content.
Expand your ad inventory significantly with embedded banner and video ads. Create branded sponsored content, like advertorials and custom campaigns.
Fantastic for generating better leads
For marketing
Beyond your typical first-party data collection.
Target customers more effectively by using behavioral, preference, and need-based segmentation instead of relying solely on demographics.
Boost conversions with personalized recommendations.
Make product recommendations using dynamic, targeted content and personalized emails with data gathered from Riddle’s engaging content platform.
Strengthen trust by giving users privacy autonomy.
Provide your users with transparency and choice. Offer them full control over their data and the option to opt-in to tracking and usage terms.
I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.
Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and 22% higher time on site, which means greater engagement and education from our audience.
Grow your business
Convert user engagement into profit with lead forms and ads on quizzes and interactive content.
Learn moreCollect audience insights
Tailor quizzes to individuals by using their responses to generate content that aligns with their passions.
Learn moreGather first-party data
Leverage Riddle to obtain meaningful first-party data in a privacy-conscious manner.
Learn more
