About Us

Riddle was founded in 2014 with a simple goal: to allow everyone to create quizzes and embed them on a website without coding skills, ideally with a 5 to 10-minute time investment.

Since then, we have come a long way and added a whole range of other interactive content formats for our creators, from a simple NPS survey to a season-long guess-the-winner competition with fully automated leaderboards.

But some things have never changed since we launched.

Customer support has always been a key component of our work, mainly out of frustration at how most companies handle support requests. Ever since we started, you will have seen our founders, Mike and Boris, our product team, and our engineers all answering your questions in our support chat. Nothing is outsourced to call centers or to AI. This human touch means you might have to wait a bit longer for replies on the weekends or at night, but we believe that anyone trying out our product or paying for Riddle deserves our full attention when they need help. After all, if something is hard to find or not working, it is a problem we created, so we need to fix it.

Comments like this from our customers on Sourceforge and Capterra give you an idea of how happy our customers (and we) are:

"Riddle is an easy to use platform that has helped us create impactful fan engagement content across our channels. The customer service is second to none - the team are always on hand to lend their support and reply quickly."

We also stand by our no-discounts policy as part of our fair and transparent pricing philosophy:

• No Black Friday deals: instead of artificial discounts a single week of the year, our users all get the same pricing all year round.
• Locked-in pricing: we never raise prices for our active subscribers. You will always pay the same rate, even if we increase prices for newer customers.

Lastly, we remain committed to our unique unlimited pricing. We know we could make more money if we charged you for leads or Riddle views, especially those customers who generate a million+ views daily. But in the end, we love seeing you be successful with loads of leads and views on your Riddles. Unlike our competitors, we have invested in our own server infrastructure and in making Riddle lighter. That means we do not have to pay for cloud serving and can afford to keep our unlimited usage promise. When you sign up for a Riddle plan, you know what it will cost you, no matter how well your quizzes perform.

Who are we in real life?

Riddle is a German corporation with a subsidiary in the U.K. We are majority-owned by a German family-holding company and have no VC investment. We are profitable and cash flow positive and plan to be around for the long run. Our founders are still on board and are working hands-on with our German engineering team to bring you high-quality, reliable software as a service.

Want to see for yourself? Please open the chat box and ask to speak to our founders, Mike or Boris. We are happy to help you make the most out of Riddle.