Interactive content is content your audience participates in rather than just reads: quizzes, polls, surveys, predictors, and games that respond to every answer. It earns more attention than static pages, and because people answer questions, it produces consented zero-party data you can act on.
Riddle content keeps audiences on your page 57% longer. Every format is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, so your data and your audience stay protected.
Eight format families cover most jobs, and you can mix blocks from different families in a single Riddle. Every tile links to a detailed page with examples and use cases.
Engage and grow your audience with quizzes. Boost audience engagement and go viral with fun, entertaining quizzes tailored to your brand.
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Enable self-discovery with personality quizzes. Use personality quizzes to help your users learn more about themselves, whilst you get deep consumer insights.
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Give your audience a voice with surveys and polls. Create surveys and polls for your audience to express their opinions and give you valuable insights.
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Securely collect valuable data with forms. Create and embed standalone forms on your website or embed into any quiz, poll or survey, or personality quiz.
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Give your audience a way to predict outcomes, whether it’s game scores, award winners, election results, or pop culture trends.
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Spark competition and drive repeat visits with leaderboards. Rank your audience across quizzes and keep them coming back to climb to the top.
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Let you audience take a chance at the slot machine, spin the wheel of fortune, and solve sudoku puzzles.
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Combine text, media, quotes, and interactive graphics into swipeable visual stories your audience moves through.
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Every format runs in the same builder, embeds the same way, and reports into the same analytics. What changes is the job it does, how it captures leads, and what the data tells you afterwards.
| Format | Best for | Lead capture | What the data tells you |
|---|---|---|---|
| Quiz | Article follow-ups, knowledge checks, viral engagement | Optional form before or after the result | Right and wrong rates per question, plus how scores spread across your audience |
| Personality Quiz | Product finders, recommendations, audience segmentation | Form shown before the result | Which result each participant lands on, so you can segment by preference |
| Polls & Surveys | Instant opinion snapshots, feedback, market research | Optional form after the vote | Live vote share per option and the response rate of every question |
| Forms | Lead generation, sign-ups, contest entries | The form itself, with consent checkbox | Where people complete the form and where they drop out |
| Predictors | Sports fixtures, awards shows, election nights | Form so entries can be scored and ranked | How your audience expects an event to go, and who comes back for the next round |
| Leaderboards | Season-long competitions, retention, sponsorships | Name or email to appear in the ranking | Who plays repeatedly and how engagement holds up over a season |
| Minigames | Daily habits, dwell time, sponsored placements | Optional form to save a score | Starts and completions per puzzle, and which puzzles hold attention |
| Stories | Swipeable explainers, recaps, sponsored content | Optional form block on any slide | How far people swipe before they leave |
Still deciding? Most teams start with a quiz or a poll, then add a form block once they know which questions their audience actually answers.
This is a live Riddle – the same embed you would ship on your own site. Answer a few questions and notice how you want to see your result.
Every Riddle reports in real time: how many people started, how many finished, where they dropped off, what they shared, and what they answered on every single question. That turns content from a gut feeling into something you can measure and improve, format by format.
For deeper reporting, connect Riddle to Looker Studio or export raw responses at any time. And because everything is first- and zero-party data that people gave you knowingly, it is yours to keep, segment, and act on, with no third-party cookies involved.
Riddle fits into the stack you already run, and data flows both ways. Campaign context such as UTM parameters flows in, so you can attribute every response to its source. Leads and answers flow out to your tools the moment they arrive, tagged and segmented the way you define.
Native lead connectors cover Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce, and Google Sheets. Webhooks, the Riddle API, and Zapier connect everything else – 5,000+ tools, including HubSpot and Klaviyo. For tracking, Riddle natively supports Google Analytics 4, Google Tag Manager, Meta Pixel, Matomo, and Adobe Analytics. And through the Riddle MCP server, AI assistants like Claude and Cursor can build, publish, and analyze Riddles for you.
No external stack? Riddle works standalone: responses are stored safely in your account, and built-in email automation sends rule-based follow-ups, optionally through your own SMTP.
You can go from idea to published interactive content in one sitting. Anyone on your team can do it, with no design or coding skills needed.
News quizzes, polls on the day’s stories, and mini-games keep readers on the page and coming back. Swiss public broadcaster SRF created 1,913 Riddles in 28 months and collected over 28,000 years of audience dwell time.
How publishers use Riddle →Product finders, personality tests, and competitions turn campaign traffic into qualified leads. Lead forms sit inside the content, so opt-in rates stay high and every contact arrives pre-qualified by its answers.
How brands use Riddle →Match predictors, trivia, and season-long leaderboards give fans a reason to visit before, during, and after every game, and sponsored placements turn that engagement into revenue.
How sports teams use Riddle →Build branded campaigns for any client from one account, with full white-label control and co-branding for sponsors. Quick to produce, easy to report on.
How agencies use Riddle →Awareness quizzes, petitions, and surveys educate audiences and inspire action, while staying fully GDPR-compliant for sensitive audiences.
How non-profits use Riddle →
Interactive content is content people participate in instead of just reading: quizzes, polls, surveys, predictors, and games that respond to every answer. It earns more attention than static pages, and because people answer questions, it produces consented zero-party data you can act on.
Common examples include a news quiz at the end of an article, a personality test that recommends a product, a match-score predictor for sports fans, a customer satisfaction survey, a crossword or Sudoku puzzle, and a season-long trivia leaderboard. All of these can be built in Riddle without coding.
Riddle supports 35+ formats across eight families: quizzes (trivia, scored, and personality), polls and surveys, forms, predictors, leaderboards, mini-games such as crosswords and Sudoku, and swipeable stories. You can mix blocks from different families in one Riddle.
Yes. Every Riddle reports real-time analytics: starts, completions, drop-off points, shares, and answer-level breakdowns for every question. For deeper reporting, Riddle connects to Looker Studio, and you can export raw responses at any time.
Yes. Riddle has native connectors for Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce, and Google Sheets, plus webhooks, an API, and Zapier to reach 5,000+ other tools, including HubSpot and Klaviyo. Leads arrive tagged and segmented, and native tracking covers Google Analytics 4, Google Tag Manager, Meta Pixel, Matomo, and Adobe Analytics.
Create your Riddle, copy the embed code, and paste it into your website or CMS, the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin. You can also share any Riddle by link or QR code.
Yes. Every format is fully white-label on every plan: your fonts, colors, logos, and CSS, with no Riddle branding. Agencies and publishers can also co-brand content for sponsors.
Yes. Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, and WCAG 2.1 accessible. All data is hosted in Germany and Luxembourg, and Riddle sets no third-party tracking cookies.
Riddle plans start at €129 per month, or €119 per month with annual billing, with unlimited traffic and full white-label branding on every plan. Before paying, there is a 14-day free trial with every feature unlocked and no credit card required.
Yes, two ways. Paste in a URL or a topic and Riddle’s AI quiz maker drafts a quiz, poll, or personality test in seconds, ready for you to edit, brand, and publish. Or connect your account to Claude, Cursor, or any MCP client via the Riddle MCP server and build straight from a chat.
Match the format to the job: quizzes and minigames for engagement and dwell time, personality quizzes for product recommendations and segmentation, polls and surveys for fast feedback, forms for pure lead generation, and predictors with leaderboards for repeat visits around fixtures and events. Because blocks can be mixed, most teams pair one engaging format with a form block to capture leads.