<section><h2><h2>Discover your brand's personality playlist</h2></h2><p><p>What would your brand sound like if it were a setlist of bangin' hits? From word choice to rhythm – learn key techniques to sound more 'you' and score your own personalised playlist. Using Carl Jung's archetypes, we'll discover your brand's personality then send it in song. </p></p></section><section><h2><p>You are THE RENEGADE</p></h2><p><p>Hot diggity dog, we have ourselves a <strong><em>renegade</em></strong>. I know you're not supposed to have fave brand personalities. But too late. This one's mine.</p><p><br></p><p><strong><u>BRANDS LIKE YOURS</u></strong></p><p><br></p><p>Other brands in your league? Think <strong>Harley Davidson, MTV </strong>and <strong>Motley Crue</strong>.</p><p><br></p><p class="ql-align-center"><a href="https://open.spotify.com/playlist/1CnhjCYjEBLslQOm33CxuZ" target="_blank">YOUR BRAND PERSONALITY PLAYLIST</a></p><p><br></p><p><strong><u>BRAND PERSONALITY</u></strong></p><p><br></p><p>Your brand's daring. Rule-breaking. Mischievous. I can't get enough of it.</p><p><br></p><p>It's passionate. Bold. Innovative.</p><p><br></p><p>And heck, your personality is outta this freaking world.</p><p><br></p><p><strong><u>BRAND LANGUAGE</u></strong></p><p><br></p><p>Your<strong> brand's language breaks rules</strong>. You make up words, use language that sticks in the reader's mind (no cliche's around these parts, mate) and your brand doesn't care who's watching.</p><p><br></p><p><strong><u>PLAYLIST TIPS</u></strong></p><p><br></p><p><strong>Remember: This won't be a playlist with all your favourite songs in the universe!! </strong><em>Listen closely to the word choice, the rhythm, the way the music *feels.* These songs work to encapsulate these areas for your brand. </em></p><p><br></p><p>See what we mean here, with your revved up, Renegade Personality Playlist.</p></p></section><section><h3><p>You are THE CREATOR</p></h3><p><p>Razzle dazzle – look at your brand go, the magic-makin' <strong>Creator</strong>.</p><p><br></p><p>Your hands? <em>Golden</em>... Words, melodic. Your brand mixes its <strong>dreamy personality</strong> with real, <strong>intentional impact</strong>.</p><p><br></p><p class="ql-align-center"><a href="https://open.spotify.com/playlist/2uxEEFEuLV1nqrUhiFFWa6" target="_blank">YOUR BRAND PERSONALITY PLAYLIST</a></p><p><br></p><p><strong><u>BRANDS LIKE YOURS</u></strong></p><p><br></p><p>Think <strong>Willy Wonka</strong> vibes, mixed together with <strong>Lego and Apple</strong>. Mmm... Crunchy!</p><p><br></p><p><strong><u>BRAND PERSONALITY</u></strong></p><p><br></p><p>You see your imagination as the only limit and you always wish to give your customers and clients <strong>grade-A service</strong>.</p><p><br></p><p>You shape new ideas, you're original and being naturally expressive means that <strong>stories run through your brand's veins</strong>...</p><p><br></p><p>Your brand's a rare find as a Creator – and you should be darn proud of it!</p><p><br></p><p><strong><u>BRAND LANGUAGE</u></strong></p><p><br></p><p><strong>Language errs on poetic</strong> and using <strong>long, descriptive sentences</strong> will help communicate your brand's creative side. <strong>Metaphors</strong> are 100% your thing and are the perfect way to bring your brand's creative ways into your copy.</p><p><br></p><p><strong><u>PLAYLIST TIPS</u></strong></p><p><br></p><p><strong>Remember: This won't be a playlist with all your favourite songs in the universe!! </strong><em>Listen closely to the word choice, the rhythm, the way the music *feels.* Your playlist works to encapsulate these areas for your brand. </em></p><p><br></p><p><em>Your brand's personality playlist and results are based on Carl Jung's personality archetype profiles.</em></p><p><br></p><p>Here's a playlist to get you in the zone when creating your gold (listen to the way the lyrics flow like enchanted waterfalls)...</p></p></section><section><h3><p>You are THE DELIGHT</p></h3><p><p>Ah, <strong>The Delight</strong>! Perhaps my favourite <em>playlist</em> of all... (did I just say that?).</p><p><br></p><p>And as a brand, you're downright <strong>peachy</strong>.</p><p><br></p><p class="ql-align-center"><a href="https://open.spotify.com/playlist/76KcKjOUpEDbTpo3m3iNJw" target="_blank">YOUR BRAND PERSONALITY PLAYLIST</a></p><p><br></p><p><strong><u>BRANDS LIKE YOURS</u></strong></p><p><br></p><p>Other brands like yours are ones like <strong>Coca Cola, Qantas and McDonalds.</strong></p><p><br></p><p><strong><u>BRAND PERSONALITY</u></strong></p><p><br></p><p>Your brand seeks happiness, wishes to create a world of peace and love (70s vibes, amiright?).</p><p><br></p><p><strong><u>BRAND LANGUAGE</u></strong></p><p><br></p><p>You speak with a happy-go-lucky 'tude – your <strong>language is to the point</strong>, <strong>minimalist</strong>, <strong>precise</strong> and <strong>punchy</strong>. All sprinkled with glorious feel-goodness (you'll notice a lot of this structure in your playlist).</p><p><br></p><p>It's brands like yours that are real <strong>dreams for copywriters like me</strong>, because the art of conveying your message is achieved through <strong>intentional word choice</strong>. Right down to the <strong>syllable count</strong>. Your audience falls in love with your simplicity, when in fact, you've created a brand experience that is entirely planned without any one knowing (I won't tell if you don't).</p><p><br></p><p><em>High impact, big moods, sunshine and happy times.</em></p><p><br></p><p><strong><u>PLAYLIST TIPS</u></strong></p><p><br></p><p>Listen to your playlist closely. See how the words are short, quick and precise. The tunes are joyful (just like you) and give a sense of forward-moving progression.</p><p><br></p><p><strong>Remember: This won't be a playlist with all your favourite songs in the universe!! </strong><em>Listen closely to the word choice, the rhythm, the way the music *feels.* Your playlist works to encapsulate these areas for your brand. </em></p><p><br></p><p><em>Your brand's personality playlist and results are based on Carl Jung's personality archetype profiles. </em></p></p></section><section><h3><p>You are THE JOYFUL</p></h3><p><p>Pass the mic – You're up! As a <strong>Joyful Brand</strong>, you're all about having fun, keeping things fresh and giggles galore.</p><p><br></p><p class="ql-align-center"><a href="https://open.spotify.com/playlist/1EHDlsB7WMvLlx2BnldsHF" target="_blank">YOUR BRAND PERSONALITY PLAYLIST</a></p><p><br></p><p><strong><u>BRANDS LIKE YOURS</u></strong></p><p><br></p><p>Want an idea of other brands like yours? <strong>M&Ms, Skittles</strong> and <strong>Fanta</strong>.</p><p><br></p><p><strong><u>BRAND PERSONALITY</u></strong></p><p><br></p><p>Your brand <strong>doesn't take itself too seriously</strong> and that's exactly why your audience loves you. Some might say, you're a little too frivolous at times. But overall? An absolute hoot. A crack up. <strong>A larrikin in its finest form of the word.</strong></p><p><br></p><p>You believe that life is short, so why not <strong>make it fun</strong>? This puts your reader at ease and makes them feel as though they belong.</p><p><br></p><p><strong><u>BRAND LANGUAGE</u></strong></p><p><br></p><p>YOU'RE PUMPED. You'll see what I mean by your energetic, excited and fun-filled brand playlist. Listen to the use of <strong>short, punchy sentences</strong> to create an energetic feel. <strong>Action-oriented verbs</strong>, and <strong>repetitive rhythm</strong>. <strong>Single syllables </strong>for easy listening and <strong>bright tones</strong> designed to make you feel gooood.</p><p><br></p><p><strong><u>PLAYLIST TIPS</u></strong></p><p><br></p><p><strong>Remember: This won't be a playlist with all your favourite songs in the universe!!</strong> <em>Listen closely to the word choice, the rhythm, the way the music *feels.* Your playlist works to encapsulate these areas for your brand. </em></p><p><br></p><p><em>Your brand's personality playlist and results are based on Carl Jung's personality archetype profiles.</em></p><p><br></p><p>Set the mood for your brand's creation process by giving this little puppy a listen...</p></p></section><section><h3><p>You are THE BRAVE</p></h3><p><p>Cue the <em>'dun nun na naaaa'</em> music! Here your brand comes to save the daaaay!</p><p><br></p><p class="ql-align-center"><a href="https://open.spotify.com/playlist/6P9ly2PwcyFfVdSS5wdyI8" target="_blank">YOUR BRAND PERSONALITY PLAYLIST</a></p><p><br></p><p><strong><u>BRANDS LIKE YOURS</u></strong></p><p><br></p><p>Other brands like you? <strong>Think BMW and Nike.</strong></p><p><br></p><p><strong><u>BRAND PERSONALITY</u></strong></p><p><br></p><p>But seriously, your Brave brand is one helluva motivational creature. It encourages others to be brave and it believes that <em>'where there's a will, there's most certainly a way.'</em></p><p><br></p><p>Your brand strives to improve the world and make its customers feel like they can achieve anything.They know you've got their back and you're fiercely competitive in their honour.</p><p><br></p><p><strong><u>BRAND LANGUAGE</u></strong></p><p><br></p><p>Your brand voice is <strong>proud</strong>, <strong>fast-paced</strong> and <strong>motivating</strong>. So turn the <strong>syllables down</strong> a notch and ramp up the <strong>action-oriented verbs</strong>.</p><p><br></p><p><strong>Shorter sentences</strong> and real life, relatable metaphors. Use the comparison of <strong>before and after</strong> to give readers a sense of their future, more ideal selves.</p><p><br></p><p>You'll see what I mean when you check out your very own brand personality playlist...</p><p><br></p><p><strong><u>PLAYLIST TIPS</u></strong></p><p><br></p><p><strong>Remember: This won't be a playlist with all your favourite songs in the universe!! </strong><em>Listen closely to the word choice, the rhythm, the way the music *feels.* Your playlist works to encapsulate these areas for your brand. </em></p><p><br></p><p><em>Your brand's personality playlist and results are based on Carl Jung's personality archetype profiles.</em></p></p></section><section><h2><p><em>Flamin' hot tip:</em> It's important that you:</p><h2><br></h2><ol><li>Answer these questions as your <em>brand</em></li><li><em>Don't </em>answer these questions as yourself.</li></ol><p><br></p><p>Your brand's personality playlist is based on individual word choice, personality preferences, rhythm and the emotional connection relevant to your brand.</p></h2></section><section><h3><p>Your brand is invited to a party. What's its response?</p></h3></section><section><h3><p>What's your brand's secret weapon?</p></h3></section><section><h3>Are you a thinker or a feeler?</h3></section><section><h3><p>What's your brand's ultimate bummer?</p></h3></section><section><h3><p>How do people feel after meeting your brand?</p></h3></section><section><h3><p>What is your brand?</p></h3></section>
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