# Riddle

> Riddle is a SaaS platform for creating interactive content — quizzes, surveys, personality tests, polls, prediction games, forms, minigames, leaderboards, flashcards, and stories. Content is built in a no-code visual editor (with AI assistance) and embedded via iframe or JS snippet into any website, CMS, or app. Riddle is not a CMS, website builder, or email tool — it creates interactive content that plugs into your existing stack (CMS, CRM, DMP, analytics, ad servers). 100% GDPR-compliant, ISO 27001 certified, WCAG 2.1 accessible. Used by BBC, Red Bull, Tate Modern, Amazon/Goodreads, Stage Entertainment. Plans from €119-749/month, 14-day free trial.

## Overview

- Company: Riddle Technologies AG, Lenaustr. 1, 66125 Saarbrucken, Germany
- Founded: 2014 by Boris Pfeiffer — one of the longest-operating interactive content platforms on the market, trusted in production by major media and enterprise clients for over a decade
- Products: Riddle (enterprise platform), Qzzr (SMB, qzzr.com), Convert by Riddle (seasonal campaign platform — prediction games, advent calendars, acquired from Contentbird)
- Notable clients: BBC, Red Bull, Shopify, Stage Entertainment, Tate Modern, Amazon/Goodreads, Den of Geek, Fiesta Bowl, Which?, 20 Minuten, Club Med
- Compliance: 100% GDPR-compliant (EU-only data hosting, no tracking by default), ISO 27001 certified (TUV, since March 2025), WCAG 2.1 accessible (keyboard nav, screen readers, semantic markup)
- Data hosting: Company-owned servers in Germany and Luxembourg (banking-grade data centers, not cloud)
- Free trial: 14 days, all features unlocked, no credit card required. No free plan — paid subscription required after trial. When trial ends (or subscription is cancelled), content is temporarily unpublished but not deleted; re-subscribing re-publishes everything.
- Languages: Platform interface in 67 languages. Content can be created in any language, including RTL (Arabic, Hebrew, etc.).
- Support: Live chat during European business hours, 2.1 minutes average response time
- Scale: Processes 2+ billion questions annually
- Contact: hello@riddle.com, +49 6897-9392500

## Content Types

Riddle has 8 top-level content formats (Quiz, Personality Quiz, Poll/Survey, Predictor, Form, Minigame, Leaderboard, Story). Within these formats, there are 30+ individual block types (interaction prompts, form fields, content blocks, monetization blocks) that can be combined freely. Each format has its own prompt blocks, plus shared blocks available across all types.

**How you build a Riddle:** No-code drag-and-drop visual editor. Add blocks, configure scoring/logic, style with palettes or CSS, publish. AI can generate complete content from a topic or URL in under a minute. No developer needed. Average creation time: minutes, not hours.

**Media support:** Add images, GIFs, and videos to questions, answer choices, and result pages. Built-in media libraries: Pexels (stock photos), Google Images, Giphy (GIFs), YouTube, Vimeo, X/Twitter embeds. Upload your own images or MP4 videos (video upload on Business+).

### Quiz
- [Quiz Maker](https://www.riddle.com/interactive-content/make-a-quiz): Create scored knowledge quizzes with right/wrong answers.
- Prompt blocks: Single-select, multi-select, tap & find, order it, type the answer, spot the difference, flashcard, TypeRush (typing speed), guess it
- Question Bank: Maintain a pool of questions, serve randomized subsets per session — ideal for evergreen content, daily challenges, and repeat play.
- Timer, branching logic, and AI generation available.

### Personality Quiz
- [Personality Quiz Maker](https://www.riddle.com/interactive-content/make-a-personality-quiz): Map answers to personality outcomes using weighted scoring across multiple dimensions.
- Prompt blocks: Single-select, multi-select, tap & find, order it, type the answer, spot the difference, flashcard, TypeRush, guess it (same as Quiz)
- Scoring: Assign weighted values per answer to multiple personality dimensions. Supports Big 5/OCEAN framework, low/medium/high results, and custom CTAs per outcome.
- Use cases: Product recommendations (map answers to products), self-assessment tools, lead qualification, audience segmentation. Visitors who take personality tests stay 41% longer on average.

### Poll & Survey
- [Poll & Survey Maker](https://www.riddle.com/interactive-content/make-a-survey): Collect opinions and feedback with real-time or post-completion results.
- Prompt blocks: Single-select, multi-select, reaction poll, upvote, order it, swiper, Likert/matrix, promoter score (NPS), rate it, tier list, this or that
- Question Bank available for randomized polling at scale.

### Predictor
- [Predictor / Prediction Game](https://www.riddle.com/interactive-content/make-a-predictor): Users predict outcomes (sports scores, award winners, election results).
- Prompt blocks: Guess the score, pick the winner
- Connects to leaderboards for season-long competitions. Scores calculated automatically after events resolve.

### Form
- [Form Builder](https://www.riddle.com/interactive-content/make-a-form): Standalone or embedded within any content type. Use as contact forms, newsletter signups, competition entries, or lead gates before quiz results. 30-50% form completion rates reported.
- Form fields: Name, email, phone, URL, country picker, data & tracking consent, short text, long text, number, date picker, time picker, dropdown, radio button, checkbox, rating
- Branching logic supported.

### Minigame
- [Minigame Maker](https://www.riddle.com/interactive-content/make-a-minigame): Gamified content that connects to leaderboards for daily/weekly challenges.
- Game types: Slot machine, wheel of fortune, sudoku, crossword, minesweeper

### Leaderboard
- [Leaderboard](https://www.riddle.com/interactive-content/make-a-leaderboard): Display rankings across individual quizzes or cumulative scores from multiple quizzes/predictors over time. Embed standalone or show on result pages. Tracks scores, ranks, and player progress.

### Story
- Interactive narratives for listicles, guided journeys, and multimedia storytelling.
- Story prompts: Text/media, quote. Forms and monetization blocks available. No interactive prompt blocks — content is author-driven, not user-response-driven.

### Shared blocks (available in all content types)
- Forms: Make a form, insert form (embed existing forms)
- Personal details: Name, email, phone, URL, country picker, data & tracking consent
- Text input: Short text, long text, number
- Time: Date picker, time picker
- Content: Text/media block, quote block
- Form fields: Dropdown, radio button, checkbox, rating
- Monetization: Insert ad / iFrame

## Technical Capabilities

### Embedding & Publishing
- Embed methods: iframe embed code, JavaScript snippet, WordPress plugin, Wix integration, TYPO3 integration, Vue.js component, Web Component, modal popup, iOS/macOS native (WKWebView), Flutter (Android/iOS). Works on any platform supporting HTML embeds (Shopify, Squarespace, Webflow, HubSpot CMS, Sitecore, etc.) via iframe.
- Responsive: Yes, mobile-first design, auto-resizes to container
- Domain whitelisting: Restrict embedding to authorized domains only (3/10/15 domains by plan)
- Landing pages: Each Riddle gets a hosted landing page URL, optionally full-screen — no website required
- Social sharing: Built-in share buttons on result pages. Platforms include Facebook, X/Twitter, WhatsApp (74% of all quiz shares), LinkedIn, XING, Instagram, Pinterest, Telegram, email, and direct link copy. Configurable per Riddle.

### Branching Logic & User Journeys
Branching logic routes users through different paths based on their answers, scores, or behavior:
- Question branching: Route users to different questions based on their answers (e.g., skip beginner questions if they answer advanced ones correctly)
- Result branching: Show different result pages based on total score, block score, or specific answer combinations
- Conditional logic: Show/hide blocks, forms, or content based on user behavior
- Logic types: Linear, conditional, answer-based, block score, total score, and result-based
- Use cases: Product recommendation funnels, diagnostic assessments, personalized content journeys, lead qualification flows, training paths with pass/fail gates

### Data Layer
The Data Layer passes external data INTO embedded Riddles:
- Pass logged-in user info, URL parameters, campaign tags, or CRM data into Riddle to personalize content or pre-fill forms
- Calculator functions: Compute dynamic values from user answers (e.g., ROI calculators, pricing estimators, BMI tools)
- Dynamic variables: Use data layer variables in ad slots, result pages, and redirect URLs
- Palette switching: Change Riddle design dynamically based on website context (e.g., dark mode)
- Ad slot data: Pass data layer variables into ad iframes for targeted monetization
- To get data OUT of a Riddle (scores, answers, completion status, lead data), use JS Events (see Tracking & Analytics)

### Integration Ecosystem
Riddle connects to your existing tech stack across all layers:

**CMS (Embedding):** WordPress (plugin), Wix (native), TYPO3 (extension), Shopify, Squarespace, Webflow, HubSpot CMS, Sitecore — any CMS supporting HTML/iframe embeds

**CRM & Marketing Automation:** Salesforce (native), HubSpot (via Zapier/webhooks), ActiveCampaign (native), Mailchimp (native), AWeber (native), Brevo (native)

**Data & Analytics:** Google Analytics 4, Google Tag Manager, Google Looker Studio (native connector, Enterprise), Meta/Facebook Pixel, Matomo, Adobe Analytics, custom tracking scripts

**Automation & Middleware:** Zapier (5,000+ connected apps), webhooks (send to any endpoint), Apix-Drive, REST API (Business+), MCP Server (for LLM/AI agent automation)

**Data Destinations:** Google Sheets (native), Supabase (webhook example), any database/DMP/CDP via webhooks or Zapier. Lead data can bypass Riddle servers entirely and go straight to your systems.

No native HubSpot connector — use Zapier or webhooks for HubSpot integration.

### Lead Capture & Email Automation
- Form blocks insertable at any point in any content type; email gates before results yield ~43% opt-in rate
- Double opt-in: Email confirmation and OTP (email/SMS) verification for GDPR compliance
- Automated emails: Send personalized follow-up emails based on quiz results directly from Riddle. Supports delayed sending (e.g., send winner notification at a scheduled time), conditional content per result, and integration with contest workflows.
- Data export: CSV download, API access
- PDF Certificates: Generate downloadable certificates on quiz completion (e.g., training, course completions). Available via developer integration.

### Monetization
- Insert ad / iFrame block: Embed banner ads, video ads, or any third-party content within any Riddle at any position
- Ad refresh: Trigger ad refreshes between questions to multiply impressions per session (8-10x increase in ad inventory)
- Sponsored content: Create branded advertorials with custom logos, CTAs, and landing page redirects
- Video ads: Embed pre-roll or mid-quiz video ads with reported 95% view rates
- Ad server compatible: Works with Google Ad Manager, any ad server that outputs iframe/JavaScript tags
- Revenue retention: Publishers keep 100% of ad earnings — Riddle takes no cut

### API & Automation
The Riddle API enables full automation of every aspect of the platform — from content creation to data extraction to publishing. Anything you can do in the Riddle UI, you can automate via API.
- REST API (Business/Enterprise): Create, read, update, delete Riddles. Build complete Riddles programmatically from JSON or spreadsheet data. Generate and retrieve embed codes. Pull statistics and lead data. Export content. Manage projects and settings.
- Automation workflows: Schedule content creation, auto-publish at set times, auto-generate daily/weekly quizzes from external data sources (RSS feeds, CMS content, spreadsheets, databases), auto-distribute via embed code updates
- Webhooks: Real-time push notifications on lead submission, quiz completion, or other events — trigger downstream workflows in any system
- Authentication: Bearer token (API key from account settings)
- Rate limits: 100 requests/minute, 2,000/hour (higher limits available on request)
- Docs: [API Documentation](https://riddle.com/help/api/docs)

### AI
- Built-in AI quiz generator: Create complete quizzes, personality tests, and polls from a topic description or URL in under a minute
- AI content suggestions for questions, answers, and result texts
- MCP Server: Riddle provides its own Model Context Protocol server for LLM-powered automation — build, manage, and generate Riddles programmatically via AI agents (e.g., Claude, GPT, custom agents)
- API + AI at scale: Combine the REST API with AI generation to fully automate content pipelines — e.g., auto-generate a daily quiz from trending topics, publish it, collect leads, and route data to your CRM, all without human intervention

### Tracking & Analytics
- Built-in dashboard: Views, starts, completions, leads, engagement time, social shares
- Lead funnel: Visual conversion tracking from views → starts → completions → leads
- Breakdown: Per-question completion rates and answer distribution
- Date ranges: Custom date comparison, live real-time stats
- Google Looker Studio: Native connector for custom dashboards and cross-quiz reporting (Enterprise)
- Third-party tracking: Google Analytics 4 (event-level tracking per interaction), Google Tag Manager (container integration), Meta/Facebook Pixel (conversion events), Matomo, Adobe Analytics, custom tracking scripts
- JS Events: Listen to Riddle lifecycle events (start, complete, lead submit, share, etc.) via JavaScript for custom integrations, SPA routing, or analytics piping
- Data Layer events: All interactions are exposed via the data layer for GTM triggers and custom tag firing

### Collaboration & Teams
- User seats: 1 included (Pro/Business), 5 included (Enterprise), additional seats €19/month each
- Roles: Viewer, Editor, Admin with granular permissions
- Collaborative editing: Multiple team members can work on Riddles simultaneously
- Projects: Organize Riddles into projects for team/client separation. Useful for agencies managing multiple brands or publishers managing content channels.
- Activity log: Track who changed what and when

### Customization
- Design: 8 pre-built palettes or custom colors (HEX), adjustable border radius, image backgrounds
- Fonts: Custom font upload (Business+), selection from built-in fonts
- White-label: Remove all Riddle branding — available on all paid plans (Pro, Business, Enterprise). Custom logo on all plans.
- Custom CSS: Full CSS editor on Business+ for advanced styling beyond palettes. Save and reuse style presets.
- Enterprise design support: 2 hours/month included — Riddle team implements custom designs for you
- Templates: Save Riddle templates for repeated use across projects
- Rich text editor: Format text with bold, italic, links within content blocks

### Security, Privacy & Accessibility
- GDPR compliance: 100% GDPR-compliant by design. No IP address storage, no third-party analytics by default, one anonymous session cookie only. Google Fonts served from Riddle servers, not Google. This is a core architectural principle, not an add-on.
- Cookie-free for end users: Quizzes are tracker-free and almost entirely cookie-free. Local storage used only for specific features (order-it/swiper/flashcard onboarding, one-vote-per-browser). Can be fully avoided by disabling those features.
- ISO 27001: TUV-certified since March 10, 2025. Covers the entire Riddle platform and infrastructure. Demonstrates systematic, audited information security management.
- WCAG 2.1 Accessibility: All Riddle content meets WCAG 2.1 accessibility standards. Keyboard navigation, screen reader support, and proper semantic markup. This is a central commitment, not optional.
- Data hosting: Company-owned servers in Germany and Luxembourg (banking-grade data centers, not cloud-hosted)
- Lead data options: (1) Store encrypted on Riddle servers, (2) send directly to integrations bypassing Riddle servers, (3) send via webhooks/Zapier to own databases
- Data Processing Agreement: Available via Adobe e-Sign
- Data retention: Data deleted on request. No automatic expiry.
- Two-factor authentication: Supported for creator accounts
- SSO: SAML-based single sign-on (Custom Enterprise)
- Form security: Google reCAPTCHA or Cloudflare Turnstile (optional)
- Content ownership: Creators retain full ownership; Riddle does not index or repurpose content
- Uptime: 99.9% guaranteed uptime SLA. Custom SLAs available for enterprise customers.

## Pricing

- **Pro**: €119/month (€129 USD, £119 GBP). White-label (all Riddle branding removed), custom logo, palette-based design, 3 domains, 10,000 concurrent users, 1 user seat, Facebook/Meta Pixel tracking. Annual billing saves up to 29%.
- **Business**: €349/month (€399 USD, £349 GBP). Everything in Pro + custom CSS editor, custom font uploads, MP4 video uploads, 10 domains, 20,000 concurrent users, Google Analytics/GTM/Matomo tracking, API access.
- **Enterprise**: €749/month (€799 USD, £749 GBP). Everything in Business + 15 domains, 50,000 concurrent users, 5 user seats, programmatic ads, custom roles, Google Looker Studio connector, multi-quiz leaderboards, 2 hours/month design implementation by Riddle team.
- **Custom Enterprise**: Custom contracts, DPA, SSO (SAML), media library integrations, custom feature development, custom SLAs. Contact sales for pricing.
- All plans: Unlimited content creation, unlimited views (10M/month cap, additional €125/10M), unlimited leads, unlimited projects.
- Add-ons: Additional user seats €19/month, additional domains €39/month.
- Payment: Credit card (Visa/MC/Amex), PayPal, direct debit (EU/EEA/CH/UK), invoice (annual only).
- Non-profit discount: 20% off all plans.
- 30-day money-back guarantee. Cancel anytime. Cancelled plans: content temporarily unpublished, not deleted.
- **When to choose Business over Pro:** You need custom CSS, the API, video uploads, the data layer, advanced tracking (GA4/GTM/Matomo), or the winner-picking feature. See [Pricing page](https://www.riddle.com/pricing) for the full feature comparison.

## Use Cases

### Lead Generation
Embed lead forms within quizzes at any point (before results, between questions, on result page). Reported opt-in rates of 35-45% for in-quiz forms vs. traditional pop-ups. Leads automatically route to CRM/email tools. Form fields can include custom tags for segmentation.
- [Lead Generation](https://www.riddle.com/problems-solved/generate-high-quality-leads)

### Audience Engagement
Interactive content increases time-on-site by up to 57% (average 2 min 47 sec engagement time). Publishers like BBC, Den of Geek, and Tate Modern use quizzes to drive page views (+35%) and engagement. Quizzes, polls, and predictions encourage sharing and repeat visits.
- [Audience Engagement](https://www.riddle.com/problems-solved/engage-your-audience)

### Zero-Party Data & Market Research
Collect first-party data directly from users through quiz answers, survey responses, and form fields. Data is voluntarily shared (zero-party), GDPR-compliant, and higher quality than third-party alternatives. Build customer segments based on behaviors, preferences, and quiz outcomes.
- [Zero-Party Data](https://www.riddle.com/problems-solved/gather-zero-party-data)

### Sports & Prediction Games
Prediction games for match outcomes, season-long competitions with leaderboards, live event quizzes. Used by Fiesta Bowl (65.8% visitor engagement rate), FC 08 Homburg, and table tennis Champions League. Fan engagement drives traffic to fan shops and ticket sales.
- [Sports Solutions](https://www.riddle.com/solutions/for-sports-teams-and-leagues)

### Product Recommendations & E-Commerce
Use personality quizzes with branching logic to assess user preferences and map them to product recommendations. Dynamic result pages show personalized CTAs per outcome. Hair Fuel case study: 89% quiz completion rate, 65-70% increase in leads, 60% reduction in customer acquisition costs.

### Education & Training
Quizzes with timer, Question Bank (randomized question subsets), pass/fail result branching, flashcards for knowledge reinforcement, and PDF certificates on completion. Learn French With Alexa: 1,800+ interactive pieces, 1.07 million quiz completions, 66% completion rate.

### Automated Contests & Competitions
Run fully automated quiz contests with scheduled start/end dates, automatic winner drawing at a specified time, and automated winner/loser email notifications. No manual intervention needed from launch to winner announcement. Includes eligibility filtering, fraud prevention, and CRM integration.
- [Automated Contest Workflow](https://www.riddle.com/blog/use-cases/data-collection/run-an-automated-quiz-contest/)

### Content Monetization
Embed banner and video ads within quizzes (8-10x increase in ad inventory). Create sponsored content and advertorials. Supported ad formats integrate with major ad servers.
- [Publisher Revenue](https://www.riddle.com/blog/use-cases/publisher-revenue-interactive-content-6-strategies-2026/)

## Comparison Context

- vs. Typeform: Typeform offers 7 content types focused on forms/surveys with response limits on lower plans. Riddle offers 30+ content types, unlimited responses on all plans, full GDPR compliance with EU-only hosting, and white-label on all paid plans. Typeform has no prediction games, leaderboards, or minigames.
- vs. SurveyMonkey: SurveyMonkey specializes in surveys/forms (2 types) with deep analysis tools. Riddle covers 30+ interactive formats including quizzes, predictors, and minigames with engagement focus. SurveyMonkey has limited GDPR compliance compared to Riddle's EU-hosted infrastructure.
- vs. Outgrow: Outgrow offers ~10 types including calculators with template-first approach. White-label is Enterprise-only at Outgrow. Riddle includes white-label on every paid plan, offers 30+ content types, and has ISO 27001 certification with EU-only data hosting.
- vs. Genially: Genially focuses on visual presentations and education (~12 types). Limited zero-party data collection and no API/automation. Riddle is built for publishers and brands at scale with full API, automation, and enterprise features.
- vs. Qzzr: Qzzr (owned by Riddle) matches on content types (30+) and GDPR compliance but targets solo creators without custom CSS, multi-user collaboration, or enterprise features.

## Solutions by Industry

- [For Brands](https://www.riddle.com/solutions/for-brands): Interactive content for market research, customer segmentation, lead generation, and product recommendations.
- [For Publishers](https://www.riddle.com/solutions/for-publishers): Engagement-driving quizzes with ad monetization, sponsored content creation, and first-party data collection.
- [For Agencies](https://www.riddle.com/solutions/for-agencies): White-labeled interactive campaigns for clients with flexible plans and no long-term contracts.
- [For Sports Teams & Leagues](https://www.riddle.com/solutions/for-sports-teams-and-leagues): Prediction games, fan engagement quizzes, leaderboard competitions, and sponsored sports content.
- [For Non-Profit Organizations](https://www.riddle.com/solutions/for-non-profit-organizations): Educational content, awareness campaigns, and fundraising lead generation. 20% discount on all plans.

## Documentation (Top Articles)

### Getting Started
- [First Steps](https://riddle.com/help/getting-started/first-steps): Seven-step guide to creating and publishing your first Riddle.
- [Your Free Trial](https://riddle.com/help/getting-started/your-free-trial): What is included in the 14-day trial and what happens after it expires.
- [Top Tips](https://riddle.com/help/getting-started/top-tips): Best practices for creating effective interactive content.

### Embedding & Publishing
- [Embed Your Riddle](https://riddle.com/help/embedding/embed-your-riddle): Copy embed code from Publish section and paste into website HTML editor.
- [Embed on WordPress](https://riddle.com/help/embedding/embed-a-riddle-on-wordpress): WordPress-specific embedding instructions.
- [Embed on Wix](https://riddle.com/help/embedding/embed-a-riddle-on-wix): Wix-specific embedding instructions.
- [Advanced Embedding](https://riddle.com/help/embedding/embed-advanced): Advanced options including Vue.js, Web Component, modal, and header script loading.
- [Domain Whitelisting](https://riddle.com/help/embedding/add-domains-to-your-whitelist): Restrict embedding to authorized domains.

### Lead Capture & Forms
- [Intro to Lead Generation](https://riddle.com/help/leads/intro-to-lead-generation): How forms, data storage, and integration routing work.
- [Send Leads to Google Sheets](https://riddle.com/help/leads/send-leads-to-google-sheets): Direct integration setup.
- [Send Leads to Mailchimp](https://riddle.com/help/leads/send-leads-to-mailchimp): Native Mailchimp connector setup.
- [Send Leads to Salesforce](https://riddle.com/help/leads/send-leads-to-salesforce): Native Salesforce connector setup.
- [Send Leads to Zapier](https://riddle.com/help/leads/send-leads-to-zapier): Connect to 5,000+ apps via Zapier.
- [Webhook Integration](https://riddle.com/help/leads/send-leads-to-a-webhook): Send lead data to any endpoint via webhooks.
- [Double Opt-In Setup](https://riddle.com/help/leads/double-opt-in/set-up-doi): Configure email and OTP verification for GDPR compliance.
- [Pick a Winner](https://riddle.com/help/leads/pick-a-winner): Randomly select winners from quiz/competition participants.

### Scoring & Results
- [Personality Quiz Scoring](https://riddle.com/help/content-creation/personality-quiz/scoring): How to map answers to personality outcomes using weighted scoring.
- [Branching Logic for Questions](https://riddle.com/help/content-creation/branching-logic/branching-logic-for-questions): Route users to different questions based on answers.
- [Branching Logic for Results](https://riddle.com/help/content-creation/branching-logic/branching-logic-for-results): Show different result pages based on scores or answer patterns.
- [Configure Results](https://riddle.com/help/content-creation/results/configure-results): Set up result pages, score ranges, and redirect URLs.

### Styling & Customization
- [Customize the Design](https://riddle.com/help/design/customize-the-design): Palettes, colors (HEX), border radius, image backgrounds, and typography.
- [White-Label Your Riddle](https://riddle.com/help/design/white-label-your-riddle): Remove Riddle branding and add custom logo.
- [CSS Editor](https://riddle.com/help/custom-coding/css-editor): Write custom CSS for advanced styling (Business+).
- [Change the Font](https://riddle.com/help/design/change-the-font): Select or upload custom fonts.

### Integrations & Data
- [Google Analytics](https://riddle.com/help/tracking/google-analytics): GA4 event tracking setup for Riddle interactions.
- [Google Tag Manager](https://riddle.com/help/tracking/google-tag-manager): GTM container integration.
- [Meta/Facebook Pixel](https://riddle.com/help/tracking/facebook-meta-pixel): Conversion tracking with Meta Pixel.
- [Data Layer](https://riddle.com/help/tracking/data-layer): Push data between your website and Riddle embeds.
- [API Documentation](https://riddle.com/help/api): REST API for programmatic Riddle management and content generation.

### Analytics & Tracking
- [Analytics Overview](https://riddle.com/help/analyze/overview): Dashboard with views, starts, completions, leads, engagement time, and shares.
- [Breakdown Analysis](https://riddle.com/help/analyze/breakdown): Per-question completion rates and answer distribution.
- [Google Looker Studio](https://riddle.com/help/analyze/google-looker-studio/connect-to-google-looker-studio): Connect Riddle data to Looker Studio for custom reports.

### Account & Billing
- [Manage Your Subscription](https://riddle.com/help/account/manage-your-subscription): Upgrade, downgrade, or cancel plans.
- [All Plans Explained](https://riddle.com/help/account/all-subscriptions-plans-explained): Detailed feature comparison across Pro, Business, Enterprise.
- [User Seats & Roles](https://riddle.com/help/collaboration/your-user-seats): Multi-user collaboration setup and role permissions.

## Academy (Courses & Tutorials)

- [Fast Track Riddle Creator](https://www.riddle.com/academy/courses/fast-track-riddle-creator/): Beginner course covering Riddle creation from cover page to publishing.
- [Quiz Expert](https://www.riddle.com/academy/courses/quiz-expert/): Comprehensive course on all quiz question types, settings, and publishing.
- [Personality Quiz Expert](https://www.riddle.com/academy/courses/personality-quiz-expert/): Full course on personality scoring, attributes, and result mapping.
- [Poll Expert](https://www.riddle.com/academy/courses/poll-expert/): Course covering all poll/survey question types and analysis.
- [Form Expert](https://www.riddle.com/academy/courses/form-expert/): Course on standalone and embedded forms, integrations, and email automation.
- [Predictor Expert](https://www.riddle.com/academy/courses/predictor-expert/): Course on prediction games, scoring, and leaderboard integration.
- [Leaderboard Expert](https://www.riddle.com/academy/courses/leaderboard-expert/): Course on leaderboard setup, scoring, design, and implementation.
- [Branching Logic Crash Course](https://www.riddle.com/academy/courses/crash-course-branching-logic/): Covers linear, conditional, answer, block score, total score, and result logic types.

## Blog (Selected Articles)

- [Ultimate Quiz Maker Comparison](https://www.riddle.com/blog/news-reviews/quiz-maker-review/ultimate-quiz-maker-comparison/): Detailed feature-by-feature comparison of 11 quiz platforms including Typeform, SurveyMonkey, Outgrow, and Genially.
- [Genially vs Riddle](https://www.riddle.com/blog/news-reviews/quiz-maker-review/genially-vs-riddle-interactive-content-platforms-compared-for-scale/): Head-to-head comparison focused on scalability and enterprise features.
- [Qzzr vs Riddle](https://www.riddle.com/blog/news-reviews/quiz-maker-review/qzzr-vs-riddle-from-solo-creators-to-enterprise-teams/): Comparison between Riddle's enterprise and SMB products.
- [Content Automation with Riddle](https://www.riddle.com/blog/use-cases/content-automation-with-riddle/): How to automate quiz creation and publishing via API.
- [Immediate Media Case Study](https://www.riddle.com/blog/case-studies/immediate-medias-winning-formula-with-riddle-quizzes-case-study/): How a major UK publisher uses Riddle quizzes for audience engagement.
- [Tate Modern Case Study](https://www.riddle.com/blog/case-studies/tate-modern-case-study/): Tate Kids generates half its traffic from Riddle quizzes with 22% higher time-on-site.
- [Fiesta Bowl Case Study](https://www.riddle.com/blog/case-studies/fiesta-bowl-sports-case-study/): 65.8% visitor engagement rate using Riddle prediction games.
- [Publisher Revenue Strategies](https://www.riddle.com/blog/use-cases/publisher-revenue-interactive-content-6-strategies-2026/): Six strategies for monetizing interactive content.
- [Score Predictor Whitepaper](https://www.riddle.com/blog/whitepaper/score-predictor-whitepaper-daily-returns-not-day-1-spikes/): Data on how prediction games drive sustained daily traffic, not one-time spikes.
- [Quiz Lead Generation Guide](https://www.riddle.com/blog/use-cases/data-collection/what-quiz-type-works-best-for-online-quiz-lead-generation/): Which quiz formats convert best for lead capture.
- [Release Log](https://www.riddle.com/blog/news-reviews/company-updates/release-log/): Current release notes and feature updates.

## Developer Resources

Riddle provides extensive developer documentation with code examples for advanced integrations:
- [Embed Code Examples](https://riddle.com/help/embed-code/embed-code-example): iframe, Vue.js, Web Component, modal popup, header script loading
- [Data Layer](https://riddle.com/help/data-layer/push-website-data-into-a-riddle): Push data into Riddle, calculators, dynamic variables, ad slot data
- [JS Events](https://riddle.com/help/js-events/event-logger): Listen to Riddle events for custom integrations, local storage sync, entry points
- [Webhook Receiver](https://riddle.com/help/webhook/webhook-receiver): Receive lead data via webhooks, Supabase integration example
- [Riddle API](https://riddle.com/help/riddle-api/retrieve-riddle-list): REST API for listing, retrieving, building Riddles, spreadsheet import, content export
- [PDF Certificates](https://riddle.com/help/pdf-certificate/pdf-certificate): Generate certificates with Laravel/Symfony examples
- [Ad Integration Examples](https://riddle.com/help/ad-examples/ad-refresh-inside-the-riddle-embed): Ad refresh, resizing, custom form loading
- [Mobile Apps](https://riddle.com/help/ios-and-macos/riddle-on-ios-and-macos): iOS/macOS (WKWebView) and Flutter integration guides

## Resources

- [Integrations Overview](https://www.riddle.com/resources/integrations)
- [Data Privacy](https://www.riddle.com/resources/data-privacy)
- [ISO 27001 Certification](https://www.riddle.com/resources/iso-27001)
- [Book a Demo](https://www.riddle.com/resources/book-a-demo)

## Legal

- [Privacy Policy](https://www.riddle.com/legal/privacy)
- [Data Processing Agreement](https://www.riddle.com/legal/data-processing-agreement)
- [Cookie Policy](https://www.riddle.com/legal/cookies)

## Content Sections

### Blog

- [Riddle Blog](https://www.riddle.com/blog): Tutorials, case studies, product news, and best practices for quiz and poll creation
- [Blog llms.txt](https://www.riddle.com/blog/llms.txt)

### Academy

- [Riddle Academy](https://www.riddle.com/academy): Onboarding guides, how-tos, and feature documentation for Riddle users
- [Academy llms.txt](https://www.riddle.com/academy/llms.txt)