It’s harder than ever to capture (and keep) your audience’s attention in today’s digital landscape. Cutting through the noise requires innovative approaches and content that turns passive browsers into active participants. This is where Riddle comes in. As an enterprise-level online quiz maker, Riddle offers a powerful solution to elevate your organization’s interactive content strategy.
It is increasingly difficult for content marketers to stand out in a crowded marketplace. Traditional content methods often fail to engage and convert. Also, measuring the effectiveness of content campaigns for your stakeholders can be complex and time-consuming.
Riddle addresses these pain points by providing an enterprise quiz maker platform for creating engaging, interactive content that drives results. With a wide range of formats at your fingertips, including quizzes, polls, and surveys, you can transform dull content into dynamic experiences that capture and hold your audience’s attention.
Introducing Riddle – an enterprise-grade, zero-code quiz maker
That’s where Riddle’s online quiz maker comes in. Your team will have access to a powerful platform to create engaging, interactive content that drives results – all 100% white-labeled to match your brands. With a variety of formats at your fingertips, including quizzes, polls, and assessments, you can transform dull content into dynamic experiences that capture and hold your audience’s attention.
Engagement is just part of the puzzle. It’s equally important to monetize the increased traffic and time on your sites. Riddle also includes deep monetization options for your advertising sales and operations teams – by creating sponsored content or serving your own video and banner ads.
You have probably experienced the additional hurdles large organizations face when integrating new tools, from InfoSec to procurement and legal. Riddle has extensive experience working with enterprise customers. It features a comprehensive suite of back-end features enterprise-level customers demand, including:
- Collaborative multi-user workspaces – for 10 to 10,000 creators
- Single Sign On (SSO)
- Robust analytics (including Riddle’s Looker Studio integration)
- Rigorous compliance with InfoSec and data privacy regulations
What is Riddle?
Founded in 2014, Riddle.com is an ‘all-in-one’ engagement platform used by thousands of the world’s top publishers, brands, non-profits, and sports teams (check out Riddle’s case study library, including Tate Modern, Minute Media, and the Fiesta Bowl). Customers turn to Riddle to create quizzes, personality tests, polls, surveys, score/outcome predictors (e.g., ‘Who will win the World Cup final?’), leaderboards, contests, and more.
Beyond single or multiple choice questions, Riddle’s innovative block-based architecture lets you creators incorporate any number of blocks in multiple formats, all within a single interactive experience. Each Riddle supports flexible drag/drop branching logic, enabling editors to show different questions based on previous answers.
How to embed a Riddle quiz?
You can easily embed any content created on Riddle:
- Responsive embed codes
- WordPress plug-ins
- Using our API within your CMS
- Integratee into your organization’s apps (both Android and iOS)
30+ quiz, poll, and other creative formats
Enterprise-level organizations often have multiple teams and divisions using software (e.g., editorial, sales, marketing) – each with its own requirements. Choosing an interactive content platform that is easy to use – yet sophisticated enough to support a wide range of use cases is key.
Riddle’s enterprise quiz maker currently supports 30+ content blocks (and counting). Here is a sample of the types of questions you can include in each type of content.
Poll / survey question formats
- Single-choice (‘What is the most important issue to you?’)
- Multi-select (‘Pick your top 3 candidates’)
- Reaction slider (Strongly agree -> Strongly disagree: ‘More needs to be done about online data protection.’
- Upvote (‘Vote for your X favorites’ – list then automatically re-ranks based on audience rankings)
- Swiper (Tinder-style ‘like or not’ – users swipe left or right to express their opinion)
- Order it (Records choice by preference – ‘Rank these Olympic sports by preference – soccer, track and field, basketball, breakdancing…)
- Likert/matrix – ask multiple questions using the same scale (e.g ‘strongly agree to strongly disagree’)
Online quiz question types
- Single-choice (‘What is the capital of Canada?’)
- Multi-select (‘Pick Newton’s three laws from this list of eight options)
- Order it (Place in the right order – ‘Rank these films by box office draw – Star Wars, Jaws, Pulp Fiction…)
- Tap and find (Answers are hot spots on images – ‘Click where Cape Town is on the map’)
- Spot the difference (Click on the difference between two images – ‘Find the 3 differences in these two photos’)
- Type the answer (‘Which movie legend directed Taxi Driver?’)
Personality test questions
The most viral and highest converting of our formats, personality tests give an overall result based on how the user responded to a series of questions. You can use this format to give results based on each user’s responses (e.g. ‘Which political party should you vote for?’ or ‘What Harry Potter character are you?’), as well as product recommendations and in-depth assessments.
- Single-choice (‘Which issue is the most important to you?)
- Multi-select (‘What 3 qualities describe you best?)
Predictors
Quick to create and highly social, predictors let the audience pick the winner or result.
- Guess the score (‘What will the score be for the World Cup?’)
- Pick the winner (‘Who will win the U.S. Presidential Election?)
Leaderboards
Turn any quiz or predictor into a public competition. Boost engagement and retention across one or multiple quizzes (e.g. ‘Enter our 10 week summer trivia challenge!’).
- Quiz – users get points based on the number of right answers and how fast they answer.
- Predictor – points awarded based on the accuracy of each user’s guesses
Free-form blocks (useable in all content types)
For maximum flexibility, Riddle also features non-question content blocks – you will be able to call out key stats or quotes, or provide additional context before moving to the next question.
- Quote block – useful for stats or key quotes (’76.2% of voters think the government should do more about climate change.’)
- Text/media block – our ‘freestyle’ block will let you and your team add text, plus videos, images, and other media, anywhere in the flow of a Riddle (e.g., ‘You’ve completed section 1 – here’s what you’ll discover in section 2.’)
Upcoming content formats
Riddle is continuously evolving – to provide you and your team with additional formats or tools. For example, various interactive games and puzzles are also on our roadmap.
- Custom development – as part of Riddle’s Enterprise plan, you can also commission the development of custom features and formats for Riddle on top of the core features our enterprise quiz maker already offers.
- Collaboration – Riddle features robust multi-user features that can support any number of creators from your organization, including collaborative workspaces (‘projects’), custom user roles, and a shared media library for your project members (e.g. for re-use of common assets).
Insert images/videos/GIFs/audio
Go beyond mere text – and turn your Riddles in to multi-media experiences. You can add the following in almost every location – from questions to answers, answer explanations or results:
- Images/GIFs: upload your own, or search/use via Google Search, Pexels, or Giphy
- Video: add your own MP4, YouTube, or Vimeo clips
- Audio: insert MP3 audio files and a background image
You can also insert your organization’s own media or video library. Your creators can quickly use your own catalog of video clips or images for a faster workflow and avoid internal licensing concerns over hosting proprietary videos on YouTube or Vimeo.
Accessible quiz maker – engage your entire audience
Riddle is an accessible online quiz maker – both for your audience and the creative tools for your editorial staff. This includes following WCAG 2.1 guidelines by supporting keyboard navigation, text to speech, and more.
Globally, more countries require public sector organizations to meet accessibility guidelines (including the UK’s 2018 accessibility regulations and the USA’s Section 508).
Extending these regulations to private companies is probably not too far away. Future-proof your organization by choosing an online quiz maker that already meets these requirements.
Zero-party data capture & lead generation
Riddle is designed to make it easy to track your users’ interactions throughout their journey with any of our quiz, poll, or other formats and our drag/drop form builder.
Your teams would have the option to collect quiz takers’ information with ‘all in one’ lead forms or separate form blocks (as well as all of their Riddle results):
- 16 types of fields – including name, email, dropdown, radio buttons, and text entry.
- Fields can be used separately or combined in a single standalone form.
- Fields or Riddles can also be prefilled with your users’ data using our data layer. For example, if your users are logged in, you could personalize a Riddle with ‘%firstname’ as well as pre-fill the log-in form.
Sending individuals’ Riddle responses to your CRM or CDP
By default, for privacy reasons, Riddle only stores the anonymous, aggregate statistics of your audience:
- 254,352 people took the quiz
- 76,251 answered question 1 as ‘A’, 63,158 as ‘B’, etc.
- 75,612 completed the form
- 3 min 12 seconds average time per user
- 12,698 shares on social media
However, by adding a lead form or form block, you can save each user’s responses to your marketing software or data warehouse via native integration (e.g., MailChimp, Google Sheets, ActiveCampaign) or our secure webhook and Zapier connector.
Data layer – no need for a lead generation form
Use Riddle’s data layer to pre-populate your Riddles with data from your CDP or CRM:
- Personalize your quizzes – (e.g., ‘Hi %first name – let’s take a quiz’)
- Pre-fill forms – increase opt-ins by automatically adding in the name/email and other info
- Avoid forms altogether – send a hashed value to Riddle whenever a logged-in user takes a quiz.
- Riddle would send back all quiz-taker responses via a webhook along with the hashed value.
- Match the hashed value to the user in your data warehouse – avoiding the need for a form.
Quiz analytics and data visualizations
Riddle has analytics built into every piece of content to help you and your teams measure and optimize the impact of each Riddle.
- Views
- Starts
- Completes
- Form completions
- Average time per user
- Social shares
You can view all of these statistics in Riddle’s highly customizable data dashboard, complete with customizable data ranges, downloadable reports, and more.
As part of Riddle Enterprise, you can also create your own data dashboards with Riddle’s Looker Studio app.
Riddle – a 100% GDPR-compliant enterprise quiz maker
With Riddle, your teams would be in complete control of data collection.
Here are just some of the ways Riddle complies with global data privacy regulations:
- Riddle does not collect any personally identifiable information (PII) with cookies or trackers, not even IP addresses.
- Riddle has its own EU-based servers – no cloud storage such as AWS.
- No tracking of individual quiz takers’ data – your creators will completely control what information is collected and how it is stored.
- Riddle does not collect or sell data generated from users of our creators
- No use of Google or other US-based analytics – although you can add your own trackers and pixels (like Google Tag Manager or Meta).
- Google Fonts – all Google Fonts are served directly from Riddle’s servers.
- If your teams add lead forms, your quiz takers can opt out of having their personal information collected.
- Your creators can also require double opt-in (DOI) – data is only stored from quiz takers who click the emailed confirmation link.
Check out this more detailed post about Riddle’s GDPR-compliance.
Robust API – embed, build, and collect statistics
Riddle features a robust API that can automate key tasks for you and your teams with these major capabilities:
- Embed: you can use our API to create your own widget in your CMS to simplify workflows – your creators would make content on Riddle and simply copy the Riddle’s ID (e.g., eFZd91ag) to the widget.
- Statistics: continuously receive up-to-date statistics around each of your Riddles – including starts, completes, social shares, and more.
- Builder: your team can programmatically create Riddles from a data source (e.g., ‘Create a quiz with 10 questions every week’ or ‘Create score predictors for each of the upcoming NFL games this season.’)
You can find our full API documentation here: https://www.riddle.com/help/api
SSO, InfoSec, and server/traffic capacity
Riddle has been designed from the ground up to support the needs of enterprise customers. This extends to the critical back-end infrastructure that large companies require, including redundant servers, secure 2FA and SSO log-in for creators, and more.
Log-in and 2FA
- Accessing your team’s content and data on Riddle is only possible after successfully logging in to Riddle.com.
- The login is protected by a password and multi-factor authorization (2FA).
- The password must be at least 10 characters long and contain upper- and lowercase letters, numbers, and special characters.
- The 2FA can be carried out using a one-time e-mail code or authorization apps from Google or Microsoft.
Single Sign-On (SSO)
You can also integrate your organization’s Single Sign-On (SSO) system.
Riddle supports OKTA, OAuth, and other SSO protocols. Please contact support via chat if you have any questions.
Scalability & performance
Riddle is used by many of the largest publishers, brands, and sports organisations in the world.
- 2.59 billion questions were served for Riddle’s customers in 2023 (more information: https://www.riddle.com/blog/lab/2023-quiz-marketing-report/).
- > 99.95% uptime
- Micro-service architecture – each module of Riddle (e.g. embedded content and the creator) is separate. An update or bug in one element will not take the entire platform offline.
- Constant upgrades to Riddle’s software and server infrastructure to rapidly serve content to our ever-growing audience.
- Riddle also has mirrored back-up servers – to prevent downtime during maintenance windows and mitigate risks of outages.
InfoSec and security compliance
Riddle’s online quiz maker and embedded content undergo annual penetration security audits, and have also passed the rigorous InfoSec approval processes for some of the world’s largest brands and publishers.
- Riddle is in the final stages of becoming ISO 27001 certified.
- Riddle’s servers are located in their own locked cages at Telehouse Germany GmbH in Frankfurt/Main.
- A live backup server is at Luxconnect in Bettembourg, Luxembourg.
Server certification
- DIN-EN-50600
- ISO/IEC 27001
- ISO 9001
- ISO 50001
- PCI DSS
High-level encryption
Suppose you choose the ‘Save to Riddle’ option for zero-party data collection (name, email, etc., of your quiz takers). In that case, the data is stored on Riddle’s servers in such a way that access is only possible for the logged-in users who collected the data.
The end customer data on the servers is encrypted using the AES-256 algorithm and this data can be downloaded as XLS or CSV from our servers.
Unlimited usage – all plans
Riddle is unique in that our enterprise quiz maker offers unlimited usage/content creation, data capture, and traffic on all of our quiz maker plans.
Your organization would always get a simple consistent invoice – instead of paying higher or lower amounts based on the amount of traffic and leads your quizzes generated every month.
CFOs and finance teams appreciate this sort of predictable pricing, as well as Riddle’s full suite of payment options, including pay by invoice or bank transfer.
Looking for an enterprise-grade quiz maker? Talk to us.
Adding a new software tool to your organization’s tech stack might seem a bit daunting – you’ll need to go through stakeholders and navigate internal processes.
Don’t worry. Riddle is here to help – with ten years of partnering with enterprise companies and organizations.
Book a call with Riddle’s quiz experts. They can assist with everything from a product, technical, legal, or other perspective.
