Tate celebrates the world’s greatest modern and contemporary art, as well as the best of British art from 1500 to today. Every year, it welcomes millions of people to its four galleries – Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives – to […]
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Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on
What is zero-party data? Read more
Market Discovery: Exploring India with German Accelerator Helping local companies grow is one of the most profitable things a government can do to increase future tax revenue. From a macroeconomic point of view, it is even better if that growth is fuelled from abroad, bringing
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A German soccer club on its way to fan engagement. It’s not enough to win games. Fans expect their team to entertain them on their phones all year round. So how do you win them over, both on the court and online? Interactive content is
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Case Study – Live audience engagement with quizzes and score predictors The European Table Tennis Champions League Final Four tournament is one of the biggest team events in the table tennis event calendar. Europe’s top four teams compete over two days to crown the Champions
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The quiz provider supports the European Champions League Final Four 2023/2024 in table tennis on Easter weekend (31.3. / 1.4.2024). The cooperation aims to improve fan engagement among table tennis fans. Saarbrücken – The collaboration kicks off with the final of the premier league title
Riddle Technologies cooperates with 1. FC Saarbrücken for fan engagement Read more
How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news
Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters Read more
Riddle Lab – Personality Test Questions Experiment: Do simple Likert scale questions perform better or worse than situational questions and answer options in a personality quiz? What do you think? What kind of questions perform better in Personality Quizzes? Likert Scale Situational Questions Why do
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Experiment: Form completion rates of a pop-up vs. embedded quiz Does a pop-up with a newsletter sign-up form outperform an embedded quiz with the form placed at the end of the quiz? What do you think? Do pop-ups generate more leads than a quiz? Yes,
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Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers
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