What is the “ASK Method” by Ryan Levesque?
The “ASK Method”, developed by Ryan Levesque, is a marketing approach that emphasizes understanding customers’ specific needs through strategic questioning. This method involves guiding potential customers through surveys and quizzes to gather insights into their preferences and challenges. By segmenting the audience based on their responses, businesses can deliver personalized solutions and messages, enhancing engagement and conversion rates.
If you are unfamiliar with the “ASK Method”, watch this YouTube Video.
Riddle and the “ASK Method”
Riddle’s quiz maker is a natural fit for the “ASK” approach.
Imagine you run a bookshop. Your goal is to provide your customers with suitable book recommendations.
There are now two steps involved:
- A one-question poll where the user picks their favorite genre, with a follow-up personality quiz to learn more about that person’s reading habits.
- Based on the user’s specific results, you send them to a page full of custom reading recommendations.
With Riddle this is a simple and intuitive task that won’t take much time, with the additional benefit of effortlessly collecting leads.
How to use Riddle with the “ASK Method”
To use our quiz creator with the “ASK Method” to segment leads, you’ll need to be able to match the lead with their quiz answers. If your country has restrictions on this, Riddle offers a switch to allow your users to opt out of sending their quiz data along with their lead information.
Use a built-in lead form, integrated in your quiz: Leads are collected by Riddle, which you can send to Google Docs or download them in a XLSX or CSV format. You will get all the quiz answers and quiz results combined with the lead data in your XLSX file.
You can send all your leads via an integration or Zapier to your own server or your CRM.
Benefit from branching logic to customize your content even further
You can use conditional quiz result logic with Riddle to send users to fully customized result pages. Back to our bookshop example: You send your customers to specific landing pages via a CTA button on your result pages so they’re ready to find and buy their book.
As well for results, branching logic for quiz questions is another possibility. Inspired by the classic ‘Choose your own adventure’ style books, each quiz taker will get a unique set of questions based on their previous answer(s), eventually leading them to your product recommendations, based on these answers.
