The quiz provider supports the European Champions League Final Four 2023/2024 in table tennis on Easter weekend (31.3. / 1.4.2024). The cooperation aims to improve fan engagement among table tennis fans.
Saarbrücken – The collaboration kicks off with the final of the premier league title in Saarbrücken, where Riddle Technologies is supporting the tournament as a cooperation partner of 1. FC Saarbrücken with numerous fan engagement activities. For example, visitors can win an upgrade to the VIP lounge by taking part in a quiz on-site. To take part, you have to prove your table tennis knowledge in a Riddle quiz. The quiz starts via a QR code, which all spectators receive together with a clapping card.
On March 31 and April 1, 2024, the 2024 European Champions League winner will be crowned in front of more than 5,500 spectators. Borussia Düsseldorf, Neu-Ulm, Saarbrücken, and the Austrians from Wiener Neustadt will compete against each other in the final in the Saarlandhalle, including well-known table tennis professionals such as Timo Boll, Dang Qiu, Patrick Franziska, Darko Jorgic and Dimitrij Ovtcharov.
The Future of Fan Engagement: Interactive Content and Data-driven Strategies
Modern sports organizations must adapt to changes when it comes to communicating with their fans. It is becoming increasingly important for them to personalize communication digitally and gradually make it more interactive.
“Table tennis is a dynamic sport that is becoming increasingly popular in Germany, especially among younger people,” explains Boris Pfeiffer, founder and CEO of Riddle Technologies. “The sport harmonizes perfectly with Riddle’s strategy. Our products embody entertainment and the will to win, but also team spirit – values that allow us to appeal to a young audience.
Quizzes can be used for marketing objectives such as fan engagement. Used as a useful data collection tool, they are also great for strengthening fan relationships through polls or surveys.”
Nicolas Barrois, Head of Organization at 1. FC Saarbrücken Table Tennis, adds: “We are delighted to have Riddle Technologies at our side as a partner whose commitment goes beyond mere regional jersey support and who also deals with modern fan relations in terms of content. A strong signal for our sport in difficult economic times.”
About Riddle
Riddle.com’s mission is to help companies use online data to better understand their users. The online company offers innovative, interactive tools for creating quizzes, personality tests, or surveys that can be seamlessly integrated into websites.
The solutions not only increase user engagement, but also enable differentiated data collection. Using integrated lead generation forms, Riddle combines quiz answers and results with the data entered into forms. This allows creating comprehensive customer profiles. We are committed to ensuring the highest data protection standards and are fully GDPR compliant. The aim is to solve the puzzle for website owners of who the user base is while creating an entertaining digital environment for them.
Press contact for Riddle Technologies:
Cookie Communications GmbH
Vanessa Vatterodt
T: +49 (0) 40 286 686 130
E: vanessa.vatterodt@cookiecomms.com
