Quizzes are powerful marketing tools for zero-party data collection. Done well, you can easily qualify leads and potential customers through emails and quiz responses. However, the EU’s GDPR is here to stay. We created this GDPR quiz maker checklist to help you make sure you and your […]
Checklist: Is your quiz maker GDPR compliant? Read more
Introduction The importance of understanding your audience in today’s competitive market is immense. Understanding your audience allows you to segment the market and therefore direct your marketing efforts efficiently. Once you have this market knowledge, you can make use of new marketing strategies as well
Marketing 101 – Put yourself in your user’s shoes Read more
Three easy steps to create your own online raffle Select a format The best-performing raffle formats are quizzes, score predictors, or simple forms. Add a page with terms and conditions Create a page on your website to host the terms and conditions and privacy statement
How to make an online raffle Read more
How to drive motivation and engagement in any setting Introduction Leaderboards are the ultimate gamification add-on to quizzes and score predictors. They provide a sense of achievement and turn every quiz into a competition. Comparing your score with everyone else who took the quiz is
Unleashing the power of leaderboards Read more
Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on
What is zero-party data? Read more
How to engage, inform, and connect with voters during the election year with interactive content. Keeping your audience engaged is crucial in the fast-paced world of digital media, especially during significant events like the upcoming U.S. presidential elections. Publishers need innovative ways to capture and retain audience attention during a 24/7 news
Election Year Buzz: A Proven 3-Stage Guide to Engaging Voters Read more
Enhance User Engagement and Personalization In the dynamic landscape of digital marketing, personalization has become a key strategy to connect with users on a deeper level. Using Riddle’s email automation allows you to send personalized emails to quiz takers, considering their results and responses to individual
Variables are a great way to make a quiz, poll, or survey more dynamic and personal. With variables, you can ask a user for their first name on the first block of a riddle and then use that name to address the user personally in
Dynamic and personalized content with variables Read more
Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up
Collect rich first-party data with Riddle’s Data Layer Read more
Boosting engagement & collecting entries with a live online quiz Making your own live online quiz contest with Riddle’s quiz maker is easy. Fun, interactive quizzes turn passive observers into active, enthusiastic (& clicking) participants. Online quizzes (like the BBC’s Riddle-powered ‘Quiz of the Year’)
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