Data Collection

Understanding the difference between zero-party and third-party data In this post, you’ll learn: First- and zero-party data are the holy grail of data collected on the internet. You might have read about the importance of zero-party data in the light of Google’s upcoming ban on […]

Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up

Online quizzes for lead generation Online quizzes plus lead generation is a powerful marketing combination! Expect opt-in rates of up to 35-40% – more than 20X the online average for lead generation. But why? Getting your potential users involved and clicking is powerful. Once they’re

Quizzes (and other Riddle content types) are great lead magnets Quizzes are the most shared content online. But sharing is just the start. Now, you can quickly create your own automated quiz marketing funnel – using a quiz maker and most email automation tools. Evolve