Every year, our team at Riddle.com unveils the annual “Quiz Marketing Report” – the most comprehensive study around how online quizzes can drive engagement and collect zero-party data. Based on a dataset of 2.8 billion Riddle-powered quiz questions, we’ve analyzed the true impact of interactive content. Read […]
2024 Quiz Marketing Report Read more
Every year, our team at Riddle.com publishes our annual “Quiz Marketing Report” – the most detailed research into the effectiveness of using online quizzes for engagement and zero-party data collection. We analyzed our deep data set, based on the insights from the 2.59 billion Riddle-powered questions created
2023 Quiz Marketing Report Read more
Riddle Lab – Personality Test Questions Experiment: Do simple Likert scale questions perform better or worse than situational questions and answer options in a personality quiz? What do you think? What kind of questions perform better in Personality Quizzes? Likert Scale Situational Questions Why do
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Experiment: Form completion rates of a pop-up vs. embedded quiz Does a pop-up with a newsletter sign-up form outperform an embedded quiz with the form placed at the end of the quiz? What do you think? Do pop-ups generate more leads than a quiz? Yes,
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Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers
Riddle Lab – Form skip option Read more
Experiment: Form Placement What is the optimal placement of form blocks in your Riddle? Introduction When gathering user information through quizzes, one crucial aspect to consider is the strategic placement of the form block. Determining where to position the form within your quiz can significantly
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